Author Archives: jmartin437

About jmartin437

I've worked in and around the world of high end cheese for 27 years. I've been everything from a department manager who hired and fired and trained staffs to a weekend warrior who shows up ties on an apron the middle of a rush and talks to customers and cleans up the place. I enjoy it all, and I especially like my current situation conducting informal seminars about cheese at area bars and in class at the 92nd St. Y. The current schedule is always up at thejoyofcheese.blogspot.com. In addition I conduct private events that are perfect to lead off birthday parties for foodies and sommeliers and also they make great entertainment for corporate team building events and associates meetings at law firms. In addition, I've been a freelance journalist for 27 years. Currently my profiles of leading musicians and filmmakers appear in the Wall Street Journal and www.theroot.com. I also wrote about sports for the Root, and for five loooong years, which included the entirety of the Isiah Thomas Knicks era, I wrote about the NBA for the New York Sun. I enjoyed writing about basketball so much that I now do it here at rotations for free.

Beer and Cheese Pairings August 9

Sunday was a fun day to pair beer and cheese at Westside Market East Village. For one, customer traffic was busy enough to sustain tastings all shift (it really sucks to pause with a beer half way done because it’s … Continue reading

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Beer and Cheese Pairings August 7

Eight years ago or so, when I did my first cheese and beer class I paired all of the goat’s milk cheeses with wheat beers. What I did Friday night illustrated how much more I know about cheese and especially … Continue reading

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Beer and Cheese Pairings August 2 and August 3

Sunday at Westside Market East Village was insufferably slow. I endured the ignominy of pouring out several ounces of beer that had gone flat in its sample cups. OTOH, Monday was crazy busy, but sane. Unlike some Mondays where customers … Continue reading

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Beer and Cheese Pairings July 31

Usually by the time customers arrive at the Westside Market, East Village on Friday late afternoon/early evening, they are already in weekend mode. I’ve learned to take advantage of this chill by offering pairing with good talking points. Unlike Mondays … Continue reading

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At the Beer Geeks TV Blog on My Beer and Cheese Pairing Strategies

Always a topic close to my heart. http://www.ora.tv/beergeeks/article/2015/7/31/who-paired-my-cheese

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Beer and Cheese Pairings July 29

Ever since I got the keys to the proverbial car for the beer program at Westside Market East Village, I’ve been longing to bring in a real German—as in from Germany, not an American lager made with close fealty to … Continue reading

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Rosters: Cheese and Riesling, 92Y July 30

Cheeses & Rieslings July 30, 2015; 92nd St. Y Instructors: Martin Johnson (The Joy of Cheese and Westside Market, East Village) and Michael Whidden (Banville Wine Merchants) Cheese: Cabot Clothbound Cheddar (pasteurized cow’s milk, Vermont): the new gold standard for … Continue reading

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