Author Archives: jmartin437

About jmartin437

I've worked in and around the world of high end cheese for 27 years. I've been everything from a department manager who hired and fired and trained staffs to a weekend warrior who shows up ties on an apron the middle of a rush and talks to customers and cleans up the place. I enjoy it all, and I especially like my current situation conducting informal seminars about cheese at area bars and in class at the 92nd St. Y. The current schedule is always up at thejoyofcheese.blogspot.com. In addition I conduct private events that are perfect to lead off birthday parties for foodies and sommeliers and also they make great entertainment for corporate team building events and associates meetings at law firms. In addition, I've been a freelance journalist for 27 years. Currently my profiles of leading musicians and filmmakers appear in the Wall Street Journal and www.theroot.com. I also wrote about sports for the Root, and for five loooong years, which included the entirety of the Isiah Thomas Knicks era, I wrote about the NBA for the New York Sun. I enjoyed writing about basketball so much that I now do it here at rotations for free.

Beer and Cheese Pairings June 14

            Sundays are usually the best days for sampling cheese and beer to New Yorkers at Westside Market, East Village. Fewer of them have the grind of work on their minds, and with a longer sample period, 2-8, rather than … Continue reading

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Beer and Cheese Pairings June 12

Friday at the store (Westside Market, East Village) was unusually slow. So slow that I was reluctant to crack open a 750 ml bottle for fear of it going flat. This concern defeated my plan to showcase the Brooklyn Brewery … Continue reading

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Beer and Cheeese Pairings June 10

                Wednesday was a fun evening to hawk beer and cheese to unsuspecting New Yorkers at Westside Market East Village. The store’s rush hour started busy then slowed down considerably. That meant that the first pairing got a big dose … Continue reading

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Beer and Cheese Pairings June 8

Monday at the store (Westside Market, East Village) was busy in every way. I walked in and was immediately sucked into three straight purchasing meetings. I had just enough time to figure out what beers to add to the program … Continue reading

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Beer and Cheese Pairings June 7

            Sundays at the Westside Market East Village usually range in extremes. Either it’s deathly slow or it’s crazy busy. This Sunday was a pleasure; the all-hands-on-deck busy moments alternated with consistently but not crazy busy ones. With such a … Continue reading

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Beer and Cheese Pairing June 5

                I began Friday with good news from one of my fellow supervisors at the store. Ownership has noticed that beer sales continue to climb even as overall store sales fluctuate. Friday was a good example of why and how. … Continue reading

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Beer and Cheese Pairings June 3rd

Wednesday evening’s beer and cheese pairings were driven by price points. I don’t want the sample board to get a reputation as solely the province of $30/lb cheese and $15/bottle beers, though I often promote items in that price range. … Continue reading

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