Category Archives: beer

Beer and Cheeese Pairings June 10

                Wednesday was a fun evening to hawk beer and cheese to unsuspecting New Yorkers at Westside Market East Village. The store’s rush hour started busy then slowed down considerably. That meant that the first pairing got a big dose … Continue reading

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Beer and Cheese Pairings June 8

Monday at the store (Westside Market, East Village) was busy in every way. I walked in and was immediately sucked into three straight purchasing meetings. I had just enough time to figure out what beers to add to the program … Continue reading

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Beer and Cheese Pairings June 7

            Sundays at the Westside Market East Village usually range in extremes. Either it’s deathly slow or it’s crazy busy. This Sunday was a pleasure; the all-hands-on-deck busy moments alternated with consistently but not crazy busy ones. With such a … Continue reading

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Beer and Cheese Pairing June 5

                I began Friday with good news from one of my fellow supervisors at the store. Ownership has noticed that beer sales continue to climb even as overall store sales fluctuate. Friday was a good example of why and how. … Continue reading

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Beer and Cheese Pairings June 3rd

Wednesday evening’s beer and cheese pairings were driven by price points. I don’t want the sample board to get a reputation as solely the province of $30/lb cheese and $15/bottle beers, though I often promote items in that price range. … Continue reading

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Beer and Cheese Pairings June 1

Monday like Sunday was rainy, which brought music to mind. No, not “Rainy Days and Mondays Always Bring Me Down,” it was “Stormy Monday,” purely as a corny excuse to put some blues on the sample board at Westside Market … Continue reading

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Beer and Cheese Pairings May 31

After a busy morning of writing story queries and working on a book proposal, then rushing to beat the rain, I arrived at the store with nothing on my agenda for sampling. In a way this was liberating since my … Continue reading

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